What makes radio unique
What makes radio unique is that it can cater to everyone everywhere. However, that was a bit different in South Africa. Apartheid did have a role in radio, as it only catered to English and Afrikaans audiences. Mozambique hopped on the trend of broadcasting and started a station called Radio Lorenço-Marques (Mytton, 2023), today known as LM Radio. They were competition for the SABC. As a result, Springbok radio was born in 1950 (Mytton, 2023). Apartheid did have a role in radio, as it only catered to English and Afrikaans audiences. Mytton further explains that this was the reason for the creation of Radio Bantu in the 1960s.
South Africa has different radio stations: commercial, public broadcasting, and community. Advertisements and marketing is what drives the stations. Some popular commercial stations in South Africa are Jacaranda FM, 702, KFM, and OFM. Some public broadcasting stations (which are run by the SABC) are RSG, Ukhozi FM, SAfm, and Lesedi FM. And how can we forget the community radio stations, such as Overvaal Stereo, Pretoria FM, Puk FM, Radio Laeveld, and Yours Truly… Life FM.
Many people think radio is a dying medium, but we believe otherwise. With the rise of the internet, many radio stations have used this and social media to their advantage. Now, radio is more accessible than ever before, even with obstacles such as load shedding, living in rural areas, poverty, etc. Anyone can listen to the radio with the tap of a button or the flick of a switch.
As you can see, the journey of South African broadcasting had a long journey, giving light to more achievements and advancements. Radio is the original audio medium, and it will stay for many future generations, especially in South Africa.